From Screws to Software
I’ve always worked with systems — first the kind held together by wires and screws, now the kind built with code and thoughtful design. I started with the physical world, where every change meant friction. Tightening, cutting, rebuilding. Software felt different.
It was pliable, conceptual, alive. You could reshape it endlessly, refine it without waste. That adaptability is what initially pulled me in: the chance to design systems that evolve as people do.
At Sortly, I design tools that help businesses organize the physical world through simple, dependable digital systems. With a design team of four, we’ve helped double revenue from $9M to $20M+. But more importantly, we’ve built clarity into complexity — making inventory feel less like work, and more like second nature.
That pursuit of clarity is what defines my approach to design. I believe simplicity isn’t about less — it’s about coherence. The best systems unify, reveal, and adapt, meeting people where they are and growing with them.
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